Smamela Panderson, LLC. is a multidisciplinary creative studio in New York City, led by Andree Ljutica — a film director, producer and creative director with over ten years of professional creative experience.

Focusing on character-driven narrative works, the studio aims to present its projects with integrity and passion for craft. This dedication to process has given Andree and the studio the ability to work with the likes of Google, Grey New York, Corcoran, Thom Browne, Anomaly NY, and situate itself within the artistic milieux of New York for both film and communication.

Smamela Panderson uses its seasoned experience in bringing together talented artists, ideation and artistic bravery to create work that pushes the boundaries of art and design, and that focuses squarely on the human experience.

Beginning as a creative director, Andree has led creative teams and developed projects inside some of New York's most esteemed agencies, production houses and directly with some of the world’s most exciting companies. His energy for making great work has led to collaborations with the likes of Adidas Originals, Kettle One, Estee Lauder, Calvin Klein and has been recognized globally with awards from the likes of Cannes, D&AD, the One Club, Young Guns, ADC, Type Directors Club, and the Museum of Modern Art.

As a film director, Andree’s works have screened internationally at some of the world’s most esteemed film festivals such as Guanajuato International Film Festival, Palm Springs International Film Festival, Hong Kong, Sarasota, and the Lincoln Center Dance on Camera Film Festival. His film works consider the human condition as the principle subject matter, focusing on the space between narrative function and atmospheric mood, ultimately yielding a singular vision for storytelling that applies to both his art and commercial works.

Client Experience

Pantene / Calvin Klein / Estee Lauder / Shinola Chico's / Canon / Microsoft / Best Buy / HBO / NFL Adidas Originals / NIKE / Marriott Global / Advil
BMW / Infinity / Wheels Up / Luxury Rentals / Street Easy / Corcoran / Downtown Brooklyn / One World Trade Center / TNT / Freeform / Apple / Beats by Dre. / Naked Music / Deutsche Bank / Mass Mutual Morgan Stanley / Crown Royal / Buchanan's / Kettle One / Captain Morgan / Budweiser Johnnie Walker Mike's Hard Lemonade / La Croix 


Recent Film Awards



BBH / Anomaly / Google / Apple Johannes Leonardo / DiNoto Group Grey New York / DDB / MILK Pentagram

Communication Awards

Cannes Titanium Lion / Cannes Silver Lion / Type Director's Club / D&AD
One Show Gold / Young Lions Nominee / AICP / Museum of Modern Art Department of Film Selection